Read the 2025 Beer Report

The new Heineken Beer Report 2025: Doubling Growth in the Beer Market shows a category that continues to outpace the wider drinks market, growing faster than cider, wine, spirits and soft drinks in the UK On-Trade and, with a year-on-year value growth of 3%, beer is now worth £13.8 billion to pubs, bars and restaurants¹.

However, the report also shows a category with significant headroom for growth - with a further £1 Billion up for grabs between now and 2030. Delivering data, advice and expert insight, this is a must read for anyone looking to tap into the On-Trade beer opportunity.

In this report we explore:

The current landscape of beer in the UK On-Trade
Key behavioural shifts driving category growth
High performing subcategories and how to tap into them in venue
Venue specific insight on optimising your range

Whether you're working in pubs, bars or restaurants or an industry stakeholder this is essential reading to stay ahead in a rapidly changing market.

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¹ CGA BY NIQ, OPM, MAT P03 2025 (22/03/25)